10 Foolproof steps on creating a successful brand
Creating a successful brand The last 10% it takes to launch something takes as much energy as the first 90%.” Rob Kalin, co-founder of Etsy A successful brand defines your business reputation and how visible it is in the market place in relation to your target...
Brand Identity – How do you know its time for a new look
In any business the brand and corporate identity are the two most important elements. They are key to the connection between the customer and the company.We all know the major established brands however the lesser known brands sometimes get forgotten or get stale...
No more beating the air- Targeting your market right
No more beating the air: Targeting your market right With the current economic climate having a well structured target market is more important than ever. It is not possible to target everyone however small businesses can be effective by targeting specialized...