Our main goal for the new website was to bring the complete Kevin Egan cars experience to the user. From the luxurious feeling of cars, to the exciting, and experience team behind the company, the website needed to reflect all the components.
With hundreds of cars to select from, the user journeys needed to be as simple and intuitive as possible, with key elements such as virtual display of the car, the financing, and features factored into the UX and UI design. With over 70% of their customers viewing the cars via online devices, we as standard designed online upwards toguarantee the design was optimised for all screen sizes.
The platform gives customers complete control of their shop front, being able to add product ranges, categories and other items amongst other features. For the customer, the website draws influence from the user journey patterns adopted by well-known online platforms, with multiple filtering layer options and intuitive navigation between both brands and categories of product.
The new brand assets were applied to all the client's communication platforms, ranging from doc templates to digital platforms. We supported their marketing team by.