CASE STUDIES

MARKETING

KEVIN EGAN CARS

Kevin Egan Cars is a Premier Used Car dealer and since 2018 they have been appointed the main Peugeot Dealership for Sligo, Leitrim & Roscommon. At Kevin Egan Cars, Sligo they specialise in providing assured, top quality pre-owned vehicles. Their aim is to bring guaranteed quality used cars to the Irish Market with un-rivalled standards in car preparation, presentation, and most importantly price.

Objectives

•Re – Branding alignment Strategy and guidelines for the market
•Create a new brand visual identity system to represent and reflect the brand
•Forecourt car dealership layout, external and internal window sign display, shop layout point of sale, signage and brochures.
•Developed a Logo identity and brochure brand style guide
•Designed Vehicle graphics for the brand
•Improve overall Website design and development, navigation and enable easier browsing and a more frictionless experience
•Dramatically improve the performance of SEO, Google AdWords and Social Media

Kevin Egan Cars provide professional car servicing utilising the most up to date diagnostic equipment, coupled with the well-honed instincts of their qualified and experienced mechanics. They specialise in providing assured, top quality pre-owned vehicles. Their aim is to bring guaranteed quality used cars to the Irish Market with un-rivalled standards in car preparation, presentation, and most importantly price.

We were approached to design, and develop a new brand and website for them with keeping in mind the industries standards. This project was not only about lead generation but also about creating something unique to stand out in the industry. Kevin Egan Cars wanted to bring a fresh approach to car services with their casual style prevalent throughout the new website and social media.

PHASE 1

THE BRIEF

PHASE 2

OUR APPROACH

Our main goal for the new website was to bring the complete Kevin Egan cars experience to the user. From the luxurious feeling of cars, to the exciting, and experience team behind the company, the website needed to reflect all the components.

With hundreds of cars to select from, the user journeys needed to be as simple and intuitive as possible, with key elements such as virtual display of the car, the financing, and features factored into the UX and UI design. With over 70% of their customers viewing the cars via online devices, we as standard designed online upwards toguarantee the design was optimised for all screen sizes.

The platform gives customers complete control of their shop front, being able to add product ranges, categories and other items amongst other features. For the customer, the website draws influence from the user journey patterns adopted by well-known online platforms, with multiple filtering layer options and intuitive navigation between both brands and categories of product.

The new brand assets were applied to all the client's communication platforms, ranging from doc templates to digital platforms. We supported their marketing team by.

FINAL OUTPUT

MAYDENHAYES

Maydenhayes is a luxury development comprising stylish 3, 4 and 5-bedroom family homes, offering a terrific value for money and appealing to awide range of purchasers looking for their forever home.

Objectives

•Improve the marketing campaigns to showcase their houses and facilities
Develop SEO performance to drive organic traffic for property opportunities
•Grow PPC and social media performance for brand to support future growth and leverage organic search
• Provide website support and maintenance while creating easy navigation to enable easier browsing and a more frictionless experience

FINAL OUTPUT

DUBLIN WINE TO YOUR DOOR

Dublin Wine to Your Door was set up by publican and sommelier Dave Fitzpatrick during Covid 19 in the spring of 2020. Dave shortly hand-picked some of the best wine merchants to help build up his portfolio to offer a professional wine delivery service to most of Dublin with some great wine deals.

Objectives

•Provide a Brand development consultancy to help the brand reach the target audience and increase the sales
•Design and developed an ecommerce website platform as an easy way for users to find wines and read the blog reviews
•Improve the marketing strategy which includes the brand audit, research, 3-month plan, SEO, social media, Google Adwords, and on-site visits for guiding image creation
•Deliver a monthly digital report from our software to comprehend the KPIs and performance of the brand

PHASE 1

PHASE 2

Dublin Wine To Your Door delivers restaurant quality wines straight to your home. They try and make it as simple as possible for you to buy wine online safely and securely. They provide excellent value for money for premium red, white, rosé and sparkling wines, with a prompt delivery service. They like to add that personal touch to a wine delivery service and can help you decide which wine may be best paired with a steak, or which white may go best with spicy food.

Dublin Wine To Your Door decided to transform their tangible product into an online experience that reflected their new brand direction and corporate culture. They decided to express the company's commitment to providing beautifully crafted wines online. Dublin Wine To Your Door wanted a custom website that not only embodied the company's values, but also offered tools to help their audience make incredible wines.

THE BRIEF

OUR APPROACH

Dublin Wine To Your Door approached us because they wanted a bespoke website that reflected their products. After sitting down with Dave and understanding what their needs were, we collaborated with them to develop a site that translated their brand's new direction online. Their request was simple; they wanted a bespoke website that had a cool and exclusive look with clean typography and lots of room for imagery. The design and development of their website is a true reflection of the company's culture and their new brand direction.

We developed their brand and marketing strategies for their products and services to reach the right audience. We conducted an audit of the 3 competitors and how their brand is performing in the market. We laid out a 3-month work plan on how they should approach their audience in a set budget and strategy.

Additionally we had on site visiting to guide them on image creation and article planning with the right keywords and blogs for SEO. We set up their Google and social media platforms, integrated the payment method for advertisements and provide a monthly social calendar with engaging content and imagery. We set up the digital reporting system where they can track the brand's performance, measurements and KPIs.

FINAL OUTPUT

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