by Lee Kavanagh | Dec 15, 2020 | Brand Reputation, Branding Agencies, Branding Strategy
Is Your Website Design Making the Right Impact? Your website is the most important element of your brand’s online presence and it’s essential that you design it right. Your website is the platform where you nurture your bottom – of – the – funnel leads to get...
by Lee Kavanagh | Nov 12, 2020 | Brand Reputation, Branding Agencies, Branding Strategy
How to lead and stand out amidst your competitors There is so much more to a great portfolio than just a beautiful layout, content of an impressive ‘about’ page. A brand portfolio is a chance to show potential and existing clients who you are, your work, work ethic,...
by Lee Kavanagh | Nov 12, 2020 | Brand Reputation, Branding Agencies, Branding Strategy
When was the last time your brand website was updated with the latest features and design? Chances are that, a lot has changed since you last updated your website. Tools that have been used by you have likely been improved, the business might have pivoted, your brand...
by Lee Kavanagh | Oct 2, 2020 | Uncategorized
How to push your Company be the Best! Brand You has Won the Best Design Company of the Year Award. So what’s next! Lee Kavanagh, the Managing Director of Brand You, has strived and pushed the company by putting the clients first. Keeping this in mind, he has not...
by Lee Kavanagh | Jul 15, 2020 | Branding Strategy
Brand video content is here to stay There’s no denying that the industry is witnessing a shift in how content marketing is delivered to the consumers. The rise of stories and posts on Instagram, Facebook, and Twitter has changed the way brands deliver messages...
by Lee Kavanagh | Jun 3, 2020 | Branding Strategy
Businesses spend a lot of time and money on marketing and advertising to attract new customers. While this is important for the growth of the business, sometimes the value of returning customers is often overlooked. Loyal customers are critical to the success of any...
by Lee Kavanagh | Jun 3, 2020 | Branding Strategy
Branding is just as important for small businesses as it is for big companies. Indeed, many corporate brands try to look more like small firms in order to appeal and attract to the consumers that prefer to support independent and small brands. Many small business...
by Lee Kavanagh | Apr 20, 2020 | Branding Strategy
WnatWhen it comes to branding consistency is everything. In branding, a brand book helps a company to attain consistency as it is an essential part of branding. A brand book consists of guidelines and alignments, a fundamental document that a company need to have...
by Lee Kavanagh | Apr 20, 2020 | Branding Strategy
In a crisis situation is a subject to rapid changes and companies need a proactive plan to adjust and adapt how they can lead their teams, communicate with their clients and manage their brands. Customers get to know about a brand through the help of marketing hence...
by Lee Kavanagh | Apr 20, 2020 | Business Branding
Performance of a brand points out how successful a brand is in the market while aiming to evaluate the strategic success of the brand. Most companies believe that the performance of the brand can be evaluated in two parts, brand market performance and brand...
by Lee Kavanagh | Apr 20, 2020 | Branding Strategy
When an agency is talking to new clients, the main question that they ask is what they are looking to get out of the partnership, and collaboration is the first word that comes up most often. Collaboration and understanding is the key to a successful business...
by Lee Kavanagh | Apr 16, 2020 | Brand Marketing
A brand can transmit to the consumer’s aspect like thoughts, feelings, images, experience, attitudes and so on which they can link to the brand. A brand can set apart one seller’s goods or services from another. A brand is a personality which identifies a product,...
by Lee Kavanagh | Mar 26, 2020 | Branding Agencies
Attitude is a predisposition or a tendency to respond positively or negatively towards a person, idea, object or situation. Attitude influences an individual’s choice of action and how they response to challenges, incentive and rewards. When an individual responses to...
by Lee Kavanagh | Feb 14, 2020 | Branding Agencies
Drawing on the expertise of its Founder and his expert team, Brand You Development & Coaching Limited is a leading branding, creative, digital and design agency. In celebration of the firm’s win of not one but two of this year’s coveted Media Innovator Awards we...
by Lee Kavanagh | Feb 7, 2020 | Design Companies
80% of small business owners claim that graphic design is important for business success. TopBrandingCompanies.com ranked the leading graphic design agencies that work with international clients of all sizes, from small businesses to large corporations. W YORK...
by Lee Kavanagh | Feb 7, 2020 | Design Companies
TopBrandingCompanies.com ranked the leading agencies that design high-quality logos for clients of all sizes and in various industries. NEW YORK (PRWEB) DECEMBER 17, 2019 Research shows that it takes 5-7 impressions for a consumer to remember a brand, and original...
by Lee Kavanagh | Feb 7, 2020 | Branding Agencies
TopBrandingCompanies.com research identified the top US and international branding agencies that offer the most value to clients. NEW YORK (PRWEB) DECEMBER 05, 2019 TopBrandingCompanies.com, a B2B marketplace connecting businesses with branding agencies, identified...
by Lee Kavanagh | Feb 6, 2020 | Branding Agencies
It takes at least five impressions for a consumer to remember your brand, but DesignRush rounded up the leading branding companies from around the world who can create successful identities that facilitate brand awareness and business growth. Research shows that it...
by Lee Kavanagh | Feb 6, 2020 | Branding Agencies
It only takes 10 seconds for consumers to formulate a first impression of a logo. DesignRush rounded up the most expensive logo design campaigns and the leading logo design companies who can execute them. DesignRush.com, a B2B marketplace connecting brands with...
by Lee Kavanagh | Jan 18, 2019 | Brand Visual Identity
1. First impressions matter2. Your identity must be remembered3. It sends a clear message4. It defines your values and services Why have a logo? This is the first point of impact with your customers and first impressions count. What would make you stop and make you...
by Lee Kavanagh | Jan 18, 2019 | Online Marketing Strategy
Online marketing platforms you can utilize for free Google ListingSocial Media ChannelsBlogVideo sharing platformsGoogle SearchForums Organic social media platforms have opened up online marketing opportunities for businesses which everyone has access to for...
by Lee Kavanagh | Jan 18, 2019 | Branding Strategy
Know your customers Pick names that are universally understandable Phonetic symbolism matters Choosing a brand name for your business can be a tricky exercise as it’s the most important decision to be made in order to make your business memorable and attractive. Think...
by Lee Kavanagh | Jan 18, 2019 | Branding Strategy
Brand StoryIdentifying the customer baseBrand awarenessBuilding a dialogue with customersValue propositionDriving sales Whatever business is out there they all have a story to tell, whether it is how they came about , why they decided to start the business or maybe it...
by Lee Kavanagh | Jan 18, 2019 | Branding Strategy
Branding trends of 2019 you need to watch out for Colours and Duotones Typography Minimalism Futuristic elements Branding trends are always evolving and serve to make your brand stand out through colours and typography, these are applied throughout business marketing...
by Lee Kavanagh | Oct 9, 2018 | Branding Strategy
Creative Marketing Ideas for Branding Where do you summon your great ideas from. How do you get inspired. How do you get creative? Our minds are endlessly filtering thoughts and ideas, we direct and prioritize these ideas which we tend to take for granted, but when...
by Lee Kavanagh | Oct 9, 2018 | Branding Strategy
Brand’s Personality Traits There are five main personality traits which are : Openness to experience Conscientiousness Extra versatile Agreeableness Neuroticism Brand Equivalents : Sincerity Excitement Competence Sophistication Ruggedness Types of...
by Lee Kavanagh | Oct 9, 2018 | Social Media Marketing
Did you know that 90% of marketers say that Social Media Marketing has increased their business exposure. 66% of marketers that spend 6 hours on social media per week have increased their leads, so whatever your business social media as a strategy in your marketing...
by Lee Kavanagh | Oct 9, 2018 | Right Marketing Mindset
Having a growth mindset (the belief that you are in control of your own ability and can learn to improve) is the key to success. Having a good work ethic and determination is important but not as important as having that underlying belief that you are in control of...
by Lee Kavanagh | Sep 24, 2018 | Uncategorized
10 Principles Every Web Site Should Have Website design done badly will not get you noticed in your chosen market, so its really important to stand out to your target audience. What makes a stand out web site ? Is yours sending the right message to your target...
by Lee Kavanagh | Sep 14, 2018 | Niche Marketing Strategy
What is Niche Marketing? How targeting works What does ‘ Niche marketing ‘ mean? Concentrating all marketing efforts on a small and well defined segment of the population. Fundamentally niches do not exist, but are created by identifying, needs, wants and...
by Lee Kavanagh | Sep 11, 2018 | Branding Strategy
What a great summer we have had, hot weather and the chance to sit outside with a glass of wine and an occasional BBQ. What is your favorite wine ? I am sure you have a wine you quaff on a social basis, maybe a Chilean Rioja. Well this is a typical example of Brand...
by Lee Kavanagh | Sep 11, 2018 | Copywriting
WHAT IN THE WORLD IS COPYWRITING Copywriting is writing creative text for various forms of marketing including advertising. Copy, the written text is aimed at increasing brand awareness and to influence an individual or group to take a particular action....
by Lee Kavanagh | Sep 11, 2018 | Brand Visual Identity
Psychology of Colours – Are you using them Correctly? Colour is a powerful tool and subconsciously influences our decisions in everyday life and business. If this is used effectively it will be an invaluable tool to achieve the best response to your marketing...
by Lee Kavanagh | Sep 11, 2018 | Content Marketing Strategy
Brand storytelling has been around for a number of years. The first recognised example was The Furrow magazine published by John Deere in 1931 and initiated to educate farmers on the new technology of the day and how they could be more successful as business owners....
by Lee Kavanagh | Sep 11, 2018 | Business Statement
5 Reasons Business Needs a Strong Mission Statement The definition of a Mission Statement is a sentence describing a company’s function, markets and competitive advantages; a short written statement of your business goals and philosophies. A mission statement...
by Lee Kavanagh | Sep 10, 2018 | ReBranding Strategy
Your complete guide to Brand recall How often do you finish a product and immediately write on your shopping list the same branded replacement without any hesitation, for example Fairy washing up liquid.You would buy this repeatedly as you trust and believe in...
by Lee Kavanagh | Sep 10, 2018 | Graphic Design
The Impact of Graphic Design in Branding Creating unique brand involves visuals and a solid campaign which creates an opening for graphic designers who get involved in many aspects of the industry from designing logos, advertising, copywriting and slogans. Over time...
by Lee Kavanagh | Sep 10, 2018 | Branding Strategy
When you were named by your parents how did they come up with your name which you have for life? They sometimes get it right and the name reflects your character and people empathize you with that name. They have effectively branded you. This is why a brand name is so...
by Lee Kavanagh | Sep 10, 2018 | Branding Strategy
Copywriting is a recognised way to influence your audience into taking action to buy your products and services. So how do you stand out and discover your unique voice in your copy. Finding Your Brands Voice When you were playing in the school playground did...
by Lee Kavanagh | Sep 10, 2018 | Branding Strategy
Targeting your market right With the current economic climate having a well structured target market is more important than ever. It is not possible to target everyone however small businesses can be effective by targeting specialized markets. A niche market...
by Lee Kavanagh | Sep 10, 2018 | Brand Marketing
Emoji is a Japanese word meaning a small digital image or icon used to express an idea or emotion in electronic communication. Made up fo two words, Em – picture. Moji – character. With 92% of people who are online are now using Emojis it makes sense for...
by Lee Kavanagh | Sep 10, 2018 | Online Marketing Strategy
Expectations of quick and reliable communication is key in today’s fast evolving business world. So it’s almost unthinkable, whilst starting a business or indeed if you already have a business not to be connected to the internet. It is difficult for a new business to...
by Lee Kavanagh | Sep 10, 2018 | Brand Visual Identity
Brand identity is a way of being unique and standing out from your competitors. It also influences your customers experiences on every platform throughout your marketing strategy. It effects how they view your industry, your reputation and your relevance in your...
by Lee Kavanagh | Sep 10, 2018 | Niche Marketing Strategy
There is such a wide variety of brand content on the web today it is necessary to determine what age your target market. Your content could be catorised such as job title and location and then see how that marries to different age groups. There are several types of...
by Lee Kavanagh | Sep 10, 2018 | Branding Strategy
Brands fit into many types of businesses, some have been around for many years and are quite traditional in so much that they operate from bricks and mortar buildings or possibly from a small high street premises. It is hard for these businesses to compete with the...
by Lee Kavanagh | Sep 10, 2018 | Content Marketing Strategy
What is your online content strategy, well its your Why, why are you creating content, who are you helping and how will you do this in a unique way. Content marketing is a good way to build your audience and it contributes to increase your revenue stream, reduce costs...
by Lee Kavanagh | Sep 10, 2018 | Branding Strategy
Creating a successful brand The last 10% it takes to launch something takes as much energy as the first 90%.” Rob Kalin, co-founder of Etsy A successful brand defines your business reputation and how visible it is in the market place in relation to your target...
by Lee Kavanagh | Sep 10, 2018 | Brand Visual Identity, Business Branding
In any business the brand and corporate identity are the two most important elements. They are key to the connection between the customer and the company.We all know the major established brands however the lesser known brands sometimes get forgotten or get stale...
by Lee Kavanagh | Sep 10, 2018 | Marketing
No more beating the air: Targeting your market right With the current economic climate having a well structured target market is more important than ever. It is not possible to target everyone however small businesses can be effective by targeting specialized...
by Lee Kavanagh | Sep 6, 2018 | Uncategorized
What it’s like to step up your brand positioning with BrandYou What is your customer’s perception of you What do our client’s say about our work How Brand you can help you take a larger slice of the Pie What is Brand Positioning, you may ask?...
by Lee Kavanagh | Sep 4, 2018 | Online Marketing Strategy
Is your target market everyone? It’s not possible to cover everyone but not everyone will want or need your services. In the entertainment industry they are quite specific about their genre fitting in with their audiences, for instance making a horror movie for a...
by Lee Kavanagh | Sep 4, 2018 | Brand Marketing
‘Your brand is what other people say about you when your not in the room’ ( Jeff Bezos. CEO and founder of Amazon ) You cannot measure the importance and power of branding too highly when it comes to your marketing strategy. Branding is the total of the...
by Lee Kavanagh | Sep 4, 2018 | Online Marketing Strategy
In the jungle we call the Internet we are always striving to stand out from the crowd and inventing new ways to market our business and attracting customers to our website. The question is what path or paths to follow to achieve our goal of attracting our customers...
by Lee Kavanagh | Sep 4, 2018 | Branding Strategy
Ask yourself, what is your market? Are you being represented in that market by a strong branding strategy, if not why not. ‘A Brand is no longer what we tell the customer it is – it is what consumers tell each other it is’ Scott Cook Your brand is not just your...
by Lee Kavanagh | Sep 4, 2018 | Brand Reputation
Everything you need to know about online Reputation and why you need to work on yours. Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. (Abraham Lincoln) Reputations can take years to establish...
by Lee Kavanagh | Aug 29, 2018 | Social Media Marketing
Tips to build content for social media DESIGNING CONTENT FOR SOCIAL MEDIA Everyday there are 500 million tweets, 4.5 billion Likes on Facebook and 95 million photos and videos downloaded on Instagram. This highlights why social media is so crucial in helping... 
