Know your customers Pick names that are universally understandable Phonetic symbolism matters Choosing a brand name for your business can be a tricky exercise as it’s the most important decision to be made in order to make your business memorable and attractive. Think...
Brand Story Identifying the customer base Brand awareness Building a dialogue with customers Value proposition Driving sales Whatever business is out there they all have a story to tell, whether it is how they came about , why they decided to start the business or...
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