4 habits to make your ideas more creative (and fun!)
Creative Marketing Ideas for Branding Where do you summon your great ideas from. How do you get inspired. How do you get creative? Our minds are endlessly filtering thoughts and ideas, we direct and prioritize these ideas which we tend to take for granted, but when...
What are your Brand’s Personality Traits
Brand’s Personality Traits There are five main personality traits which are : Openness to experience Conscientiousness Extra versatile Agreeableness Neuroticism Brand Equivalents : Sincerity Excitement Competence Sophistication Ruggedness Types of...
Why Brand Consistency is Key to Your Identity
What a great summer we have had, hot weather and the chance to sit outside with a glass of wine and an occasional BBQ. What is your favorite wine ? I am sure you have a wine you quaff on a social basis, maybe a Chilean Rioja. Well this is a typical example of Brand...
The 7 qualities of a winning brand name
When you were named by your parents how did they come up with your name which you have for life? They sometimes get it right and the name reflects your character and people empathize you with that name. They have effectively branded you. This is why a brand name is so...