Articles and News

The 7 qualities of a winning brand name
Creating a winning brand name in America When you were named by your parents how did they come up with your name which you have for life? They sometimes get it right

Our Secret to finding Your brands Voice
Copywriting is a recognised way to influence your audience into taking action to buy your products and services. So how do you stand out and discover your unique voice

Is your brand Millennial friendly Here are 6 ways to find out
Do you have millennial friendly brand in America? With the current economic climate having a well structured target market is more important than ever. It is not possible to target everyone however small businesses can be effective

Is emoji marketing right for your brand?
Learn how to use emoji marketing in America Emoji is a Japanese word meaning a small digital image or icon used to express an idea

How to make the internet work for your business
Make the internet work for business in America Expectations of quick and reliable communication is key in today’s fast evolving business world. So it’s almost unthinkable, whilst starting a business or indeed if you already have a business

How to Create a Brand Identity that stands out
Building a brand identity in America is a way of being unique and standing out from your competitors. It also influences your customers experiences on every platform throughout your marketing strategy.