Articles and News
What is Copywriting? An Inside Skill That Every Marketer Needs in ireland
Know the skill every marketer needs in ireland. Copywriting is writing creative text for various forms of marketing including advertising. Copy, the written text is aimed at increasing brand awareness and to influence an individual
How to Use the Psychology of Color in Marketing and Design
Colour is a powerful tool and subconsciously influences our decisions in everyday life and business. If this is used effectively it will be an invaluable brand identity tool to achieve the best response to your marketing and promotional strategies.
Evolution of brand storytelling and how you can keep up
Brand storytelling in America has been around for a number of years. The first recognised example was The Furrow magazine published by John Deere in 1931 and initiated to educate farmers on the new technology of the day and how they could be more
5 Reasons Business Needs a Strong Branding Mission Statement in ireland
5 Reasons business needs a strong Mission Statement Branding – A mission statement in America The definition of a Mission Business Branding Statement is a
Your complete guide to Brand recall
Your complete guide to Brand recall Discover the guide to brand awareness in America How often do you finish a product and immediately write
The Impact of Graphic Design in Branding your Business
Creating unique brand involves visuals and a solid campaign which creates an opening for graphic designers who get involved in many aspects of the industry from designing logos, advertising, copywriting and slogans.