Email marketing campaigns are still a powerful marketing tool when done well. Who doesn’t like to receive a nice surprise in the mail? However, consistency and attention-to-detail is the key here and must extend to the design, brand identity and brand message.
Newsletters are a powerful tool keeping clients up to date with current developments within the company. They update existing customers with new products or services, attract new leads, and provide value to the industry. When compared to annual reports (that are directed towards investors), newsletters aim to reach out to your company’s target market. As such, your tone should be more informal with newsletters, but continue to display your branding from page to page.