Brand Guidelines

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Branding

Brand Guidelines

At Brand You Creative, we are experts in brand guidelines development  in Ireland. We understand that building great brand guidelines is a challenging task, requiring innovation, consistency, and meticulous attention to every detail. 

Our experienced team of professionals will work with you to create comprehensive brand guidelines that will ensure consistency in all of your brand’s communications. We understand the importance of evoking the right emotions in your target audience and can help you achieve this through effective brand guidelines. 

As a top brand guideline development agency, we also understand that time is of the utmost, which is why we have a comprehensive package for you that is guaranteed to generate leads and sales in your industry. These components will all work cohesively to give you an edge over your competitors.

Brand Guidelines are essential to any successful brand. At Brand You, we create and guide you through the entire process to deliver your own template for brand guidelines.

Creating your set of rules that explain how your brand works, brand guidelines in Ireland include your brand’s history, vision, personality, and key values.

Brand Guidelines

Brand Guidelines are essential to any successful brand we will create and guide you through the entire process to deliver your brand style guide booklet.
Creating your set of rules that explain how your brand works. Brand guidelines will include your brand’s history, vision, personality and key values.

· Brochure/flyer layout options
· Website layout
· Signage specifications
· Advertising treatments
· Merchandising applications
· Copywriting style your voice and values
· Editorial guidelines

· Brand message or mission statement
· Logo design and usage
· Colour palette
· Type style
· Image style/photography
· Business card and letterhead design
· Design layouts and grids
· Social media profile page applications

Naming
When choosing an effective brand name it’s imperative that your brand reflects what your company stands for. This has such a massive bearing on where you are positioned in the market place and who will see your site. As such, we at Brad You use the power of words strategically to find your special branding, so that whenever a recipient hears this name it will be synonymous with your product and create maximum impact in the market place.

Logos
Logos shouldn’t be an afterthought, since it is a huge part of your marketing materials. From your stationary to your online presence, the talented graphic artists of Brand You Creative design your logo to reflect your business and what it stands for.
Colour Palettes
Colour palettes don’t just bring life to a logo, banner, signage, or even e-zines. When chosen perfectly, this group of colours will become your company’s trademark look. Brand You Creative provides you with a brand style guide in digital form, which you can use as a general guide for contractors and staff when designing any marketing material for your product or service. This way, your theme and look are always in line with your brand.
Typography
A single change in typeface can substantially alter the meaning of your logo or marketing materials. The Brand You Creative team is obsessed with the perfect typography, so you can be rest assured that we’ll take fonts into account when working on your projects.
Graphic Motifs
If your project requires a particular motif, Brand You Creative can readily handle it for you, ensuring the end-result would still retain positive brand impression.
Imagery Styles
Choosing illustrations, line drawings, and other types of imagery is also an important element in impressive graphic design. Brand You Creative recognise what works – from deciding whether to go with black-and-white or coloured, to picking the most appropriate image for a job, we know that these visual elements must gel with the whole brand concept in terms of feel and tone.
Packaging Design
Many of our clients have a physical product to sell, so we ensure that all packaging is in line with the brand. Brand You Creative can help you develop your own brand style guide for suppliers, which they would in turn use to ensure accuracy of design and colour shades, even if you use multiple contractors at every marketing campaign.
Literature

A lot of companies still use standard printing for brochures and letterheads etc. and even if we’ve adapted to online marketing, Brand You Creative still retained tried-and-tested traditional marketing services like printed literature (annual reports, magazines, brochures, and so on).

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We are an innovative and creative agency that guides our clients through every process from full consultation to conducting in-depth research, on-boarding, and coaching!

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