Is Your Website Design Making the Right Impact?
Your website is the most important element of your brand’s online presence and it’s essential that you design it right. Your website is the platform where you nurture your bottom – of – the – funnel leads to get conversions. Hence as a brand, you cannot afford any website fails that might cause your prospects to bounce off your website.
You website should be designed keeping in mind your audience and should ensure that I provides good user interface and user experience. Your website design is important as your customers care about your design. Whether consciously or not every individual reacts to visuals and users are naturally are drawn towards good design.
When it comes to website design, studies have shown that users quickly create an opinion about your brand based on your visuals alone and will often stop navigating your website if it is poorly designed. 75% of users make judgements about a company’s credibility based on their visuals and design.
When a user comes across an out dated website design, it creates a doubt in regards to their legitimacy, products or services leading them to navigate their competitors website. 94% of users’ first impressions of any websites such as healthcare, education are based on the design.
First impressions are a powerful too, and what your website looks can create a good impression or drive your visitors in the other direction. It only takes a user 50 millisecond to form a first impression of your website’s design. Users form them almost instantaneously. 38% of users will stop engaging with a website if the content and layout is unattractive. Poor web design doesn’t only affect your credibility, but can also drive away potential customers.
What We Mean by “Good Design”
An important phase “beauty lies in the eye of the beholder.” There are certain personal preferences in how people interpret design, but studies show that a lot of it is based visuals and layout. According to science and psychology, the idea is that we are drawn towards beautiful things and people inherently react to good design.
It is essential in a website to have all the elements in a symmetrical and aligned order to make it appealing to the user. A viewer’s mind-set is based on the design and usability of the website, how attractive it is, if the fonts, colours and images are correctly placed and if they can reach one tab to another in under 2 seconds. A good design applies those elements to create a consistent visual identity.
Why You Need Good Web Design
All designs use standard elements such as colour, fonts and size. A good design applies those elements to create a consistent visual identity. It is already known that your customers care about good design but does the design impact their experience. There are few specific ways good design improve the website:
- Brand Image
Your website is the reflection of your brand and everything it stands for in the market. It is one of the first things a user looks at to get to know a brand and therefore a well-designed website will help in forming the first impression. Your website’s design elements such as colours, fonts, images etc. all form the basis of your brand’s identity. Hence it is important for you to select those elements carefully and keep them consistent across the website.
There are various design elements that should be taken into consideration while designing a website. The colour tone which is used on the website should remain constant over the website. If your brand has some colours that align with the logo and other brand identity elements, then you should use those across our website.
If you are building your brand from the beginning and need to select your brand’s colour there are few tips to keep in mind. If you want to associate your brand with trust, then you should use the colour blue and if you want the consumers to think that your brand produces high-quality products, then the colour black should help in forming that image. You can select colours that evoke certain emotions or thoughts in people as well.
The layout of the website is very important in providing the consumer with the highest form of user experience and user interface. As a rule of thumb, keep the layout simple, clean and designed in such a way that it draws attention to the most essential elements. The number of menu options or the items in the drop-down menu should be determined based on the audience preferences.
It is important to experiment with a few different layouts and conduct a split test to understand what looks and works best with your target audience. It is important to remember that the website should not be cluttered and should not affect usability. It should be easy to navigate and make a sure reach from one tab to another in few seconds.
The fonts and typography that are used on the website too should be taken into importance. The general rule for selecting a font is that it should be easy to read and clearly visible on the background colour or image that is selected. The actual selection should depend on the preference of the audience.
The younger generation prefer more fun and style fonts whereas the older generation might prefer a cleaner and simple font that is easily readable. Your brand’s font should also reflect your brand’s personality and whether you want to look professional or fun and youthful.
Design has a huge impact on how easy it is for users to find what they are looking for from their website design. Research shows that 86% of your website users want to see the product or service information, 65% look for contact details and 50% see an about page for the business.
The web design should make these things easy to find or else it may drive them away. It is important to consider using standard conventions like putting the primary services in your main navigation, and featuring the contact details in the upper right hand corner of the website. Even if the website functions perfectly, a bead website design may drive the user to a competitor’s website.
The navigation is one of the most important elements of the website design. Many web designers follow the psychology behind Hick’s Law. He says that the more choices you give someone, the longer it takes them to make a decision. They follow the saying, Keep It Simple Stupid!
So when you apply Hick’s Law to your website’s navigation, you need to keep the choices as simple as possible to make it easier for the users to decide where to go. As a good rule of thumb, try to limit the number of tabs or pages to seven or less.
Good web designs helps guiding your users’ eyes and tell them where you want them to see. On your website, the design can draw attention to products, services, highlight the call to action and help users identify buttons and clickable elements. All these things can help drive the users to take actions that you want them to.
The most effective way to draw a users’ attention towards a desired action is by utilizing the white space or open space that surrounds the call to action.
- Brand Professionalism and Trust
3 out of 4 users will judge your brand’s credibility based on your website design. Designs that look modern and professional tend to encourage trust in the user. Whereas a poorly designed website might make someone doubt your legitimacy and brand.
Another way that a good web design improves trust is through brand consistency. If you have a well-established brand your customers will be able to recognize your brand on the basis of the colour, logo or style. Your website design should reflect your brand and help in reassuring the users that they are in the right place.
- Responsive Design
The majority of online searches now occur on mobile devices and with Google pushing a mobile- first approach, a mobile friendly or responsive design is a necessity to stay relevant and get found online. 85% of users think a company’s mobile website design should be as good or better than the desktop version as they can browse quickly over their phones.
Very often, web designers get caught up in making a website look perfect on the desktop and not think about the responsiveness on the mobile. In today’s mobile friendly world, you need a responsive website design that will make the website look good and function great on all devices.
A great website is not just about visual elements on the front end; it should come together on the backend as well. A website design may look good on the outside, but if it has clumsy coding or large images it may slow down the load which can drive the visitors away and negatively impact the SEO. Web designers can also get carried away with clever designs or technologies that look good, but may hurt the optimization of the website.
Website design is an important matter and should not be ignored. A well designed website can help your brand form a good first impression on the prospective customers. It can also help in nurturing leads and get more conversions. It provides good user experience and helps website visitors access and navigate the website easily.
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People prefer to view content on beautifully designed websites and if the design and content if unattractive, they are likely to navigate elsewhere and you lose 1/3 of your visitors.
Brand You has a team of expert web designers and developers who can help you create the website of your dream. To begin your journey, Plan a Project With Us or Contact Us Today!
Brand You Creative
Creator – Lee Kavanagh on Dec 15, 2020