Performance of a brand points out how successful a brand is in the market while aiming to evaluate the strategic success of the brand. Most companies believe that the performance of the brand can be evaluated in two parts, brand market performance and brand...
In any business the brand and corporate identity are the two most important elements. They are key to the connection between the customer and the company.We all know the major established brands however the lesser known brands sometimes get forgotten or get stale...
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