Novum’s journey as a pioneer in refrigeration was undeniable, but they faced critical challenges that threatened their ability to fully capitalize on their innovations:
- Outdated Brand Perception: Novum’s existing branding did not adequately reflect their cutting-edge technology or global aspirations.
- Lack of Cohesion in Product Identity: Product names lacked alignment, and trademarks were not globally registered, creating inconsistencies and potential legal vulnerabilities.
- Limited Brand Awareness: The market was unaware of the full potential of Novum’s technologies and their impact on sustainability.
- Suboptimal Visual Identity: The brand lacked a unified and modern visual representation across products, materials, and platforms.
Novum needed a comprehensive branding solution to bridge the gap between their technological excellence and the perception of their brand in the market.
At BrandYou Creative Agency, we recognized that Novum’s story deserved to be told through a cohesive and compelling brand identity. Our approach was holistic, encompassing strategy, creativity, and meticulous execution:
Consultation and Analysis
- Conducted in-depth consultations to identify internal and external branding challenges.
- Recommended strategies to shift perceptions and align the brand with its innovative edge.
Naming and Trademarks
- Collaborated with Novum’s team and legal experts to develop a product naming strategy.
- Created the name LEAP™ for their emission-free refrigeration system, symbolizing a leap toward sustainability.
- Registered the trademark globally to ensure legal protection and brand consistency.
Tagline Creation
- Coined the tagline: “Preserve and Conserve For The Future”, encapsulating Novum’s mission of innovation and sustainability.
Visual Identity and Collateral Development
- Designed distinctive logos for products, ensuring alignment with the overarching brand identity.
- Developed comprehensive brand guidelines to maintain consistency across all platforms and materials.
- Created a visually striking company symbol, brochures, and presentation folders to enhance marketing efforts.
Vehicle Branding and Website Design
- Applied the new brand identity to Novum’s fleet, transforming vehicles into mobile billboards.
- Designed a user-centric website with modern UI/UX, showcasing their innovations and services through interactive features.
- Delivered three design mock-ups, enabling Novum to select a layout that best represented their vision.
Our partnership with Novum resulted in a transformative journey that repositioned the brand as an industry leader and innovation powerhouse:
Enhanced Brand Perception
- Novum’s new identity positioned them as a global leader in sustainable refrigeration technology.
- The LEAP™ brand became synonymous with innovation, sustainability, and future-proofing, resonating strongly with their audience.
Unified Product Identity
- Alignment across product names and visuals created a cohesive brand story.
- Global trademark registration safeguarded the brand’s intellectual property.
Increased Market Awareness
- The tagline and modern visual identity elevated Novum’s presence in the global market.
- Brochures, presentations, and vehicle branding extended their reach, creating consistent touchpoints for customers and partners.
Digital Transformation
- The redesigned website showcased Novum’s achievements and capabilities, providing a seamless experience for visitors.
- The intuitive UI/UX drove higher engagement and inquiries, strengthening Novum’s online footprint.
Novum’s transformation exemplifies how a strategic and thoughtful approach to branding can unlock a company’s true potential. By bridging the gap between their groundbreaking innovations and market perception, Novum has emerged as a global leader, not just in refrigeration technology but in sustainability and forward-thinking solutions for the retail industry.
This journey is more than a story of visual and functional rebranding; it’s a demonstration to the power of aligning a company’s identity with its core mission. The LEAP™ brand now embodies innovation, progress, and a commitment to a sustainable future, resonating deeply with customers and partners worldwide.
For businesses striving to modernize their identity, connect with their audience, and achieve measurable results, BrandYou Creative Agency provides the expertise, creativity, and dedication to make that vision a reality. Let’s work together to shape your brand’s story and create an enduring impact in your industry.
