CONCEPTUAL CONCEPT DEVELOPMENT
Businesses that have just begun taking their products or services to the next level can benefit from Brand You Creative’s comprehensive branding services. Our creatives are ready to brainstorm with you everything involving your company name, product name, branding visual message, branding strategy, and marketing your brand on a wide range of platforms.
It’s the first step of a proper marketing campaign, so if you want it done right, give the Brand You Creative team rein over your company’s:
Your Name Your Brand
It would be counterproductive if your name didn’t reflect your brand. You’d have to understand that your business name and brand evoke a feeling, which occupy a mental space in your existing customers so when the need arises for your services, they automatically think of your company.
As such, we use the power of words strategically to find your special branding, so that whenever a recipient hears this name, what mental picture do they get? How do the words sound to them? Rough? Smooth? Sophisticated or vulgar? Does it reflect what we want to project to the target market?
We’re experts at onomatopoeia and conveying the meaning and feeling of your newly-minted brand through any other marketing materials from logo design to packaging fonts and colours.
Brand Visual Message
We don’t just help with naming your company, product or service. The Brand You Creative team also takes the message into account when developing the brand. What kind of overall impression does a particular signage, advertising, or graphic send off to your audience? Is it serious or frivolous? Upmarket or low-end? With Brand You on your side, you’re guaranteed that all these will be taken into account in the creative process.
Brand Verbal Message & Strategy
The Brand verbal message, on the other hand, refers to the impression conveyed by your mission statement. It literally deals with answering the question: “What does it say about your company?”
Like every branding-related service we provide, the choice of words is crucial as this would “position” your brand in a certain way which could either attract or alienate your potential clients.
Brand Strategy Focus
Given that your Brand will be seen across many platforms by people who are in different stages of a relationship with your company, it would be inconsistent to have a focus for your brand one month and change it the next. Doing so would only serve to confuse your target market, which is not the desired result.
Brand You Creative can provide your company a solid brand strategy focus, which would ensure no distractions are made during any of your campaigns.