What is a blog? A blog is basically a short article or series of entries that companies use to post useful and relevant content aimed at their customer base.
Blog marketing is the way a business promotes its product or service through regular blogs or entries. It is quite simply an online marketing gem! It is very effective in online brand advertising and online business development. Blog marketing is a most invaluable asset as it allows your business to attract large numbers of followers, thus generating increased number of leads world-wide. To ensure your blog is an effective online marketing tool, you need to find a positive angle to write about; whether it is your personal passion, your fantastic service or your latest product innovation. When developing a successful blog, consider what positive information you can share with your followers:
Businesses can maximise their online marketing potential by using blogs in the following ways:
- Free tips & Free advice
By offering existing and potential customers useful tips and advice relating to your specific product or service, you develop and strengthen your relationship with the customer on a regular basis. . This is very effective as it maintains and builds your relationship with your customer base.
- Free tutorials
By offering free tutorials relating to your specific field you focus on your customers’ needs. This will make your business stand out from the crowd, ensuring the loyalty and support of your readers. This is a most effective online marketing strategy as it will ultimately widen your target audience base.
BrandYou.ie has extensive experience in the area of blogging. We will research your customer base and their interests. We will coach you on how to write an interesting blog and how to market it on the internet via:
- Social Media
- Your website
- Affiliate blogging