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Reasons why your logo is important to your business

Reasons why your logo is important to your business

Reasons why your logo is important to your business

  1. First impressions matter
  2. Your identity must be remembered
  3. It sends a clear message
  4. It defines your values and services

Why have a logo? This is the first point of impact with your customers and first impressions count. What would make you stop and make you more curious about a business. It could be a simple shape or icon as well as striking colours, either way you have probably got less than a second to get the audiences attention.

 

First Impressions Matter

Whether it’s a job interview or a social occasion, you probably have less than a minute to make a good impression, it’s the same with your logo. It’s not about the competitive pricing, the rave reviews on social media, it’s what first impressions come from your logo design.

Getting the logo design right before you launch your business is important. If you design it yourself and six months later decide to employ a professional designer to redesign your logo, people will remember the original, not necessarily the redesign, however new people will see the redesigned logo ad their impressions will be just as long lasting.

The designer must be sympathetic to your marketing strategy understanding your brand fonts and colours which need to reflect and communicate your message.

A well designed logo will establish your brand identity so when they see it they will straight away associate it with your product or service.

 

Your Identity must be remembered

Not only must a logo look good, it can take a business to another level above a business man with a card. A logo can build trust with consistent exposure and customers will always be reminded of your company every time they see your logo.

A great logo does not need explaining, you just know what it stands for, such as Virgin, Nike and Macdonalds to name a few.  A successful logo should have five characteristics:

 

  • Simple
  • Scalable
  • Memorable / Impactive
  • Versatile
  • Relevant

According to research memorable logos are 15% more likely to grab customers attention resulting in 10% wanting to learn more about the business products or services.

 

Sends a clear message

Your logo should reflect your company message in its design. All the elements including  colours and typography should be consistent with your brand. Let’s examine a few examples:

Nike is a prime example where the tick is one of the most recognizable emblems in the world as it depicts speed and action which is synonymous with their sports products. .

Starbucks is another iconic logo which is based on a 16th century wood cutting illustrating a two tailed mermaid which has been simplified over the year. It is used to convey the comfort of drinking hot coffee, but at the same time needs no explanation.

Coca Cola actually uses its company name as their logo which has been used since 1887. It has been around for 140 years and has stood the test of time still sending out a strong worldwide message.

The lesson to be learnt from these major brands is ‘Simplicity’ and having a clear message which is memorable and long lasting.

 

Defining your values and services

Your logo represents your brand and is the hub for your companies voice, message and customer relationships.

A brand contains external aspects including your visual identity, which consists of your logo, colours and typography.  These should be consistent throughout your marketing campaign.

Your brand values will aid your business capture the elements of:

  • What is special about the way you do things.
  • What unique value are you promising.
  • Asking Why will plant the reason to bring your brand to life.

These will help make your brand stand out rather than being hidden behind every other business within your industry.

A strong memorable, well designed logo should define your company values and services. Think of popular logos in your industry and what you can do with a professionally well designed logo that will put you on the top of the pile and ahead of your competitors.

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