Maynooth University

Visual Identity System and Brand Development

Client

Maynooth University is an internationally recognised institution located 25 kilometres outside of Dublin, Ireland, and is the nation’s fastest growing university. In 2019 it placed #50 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings.

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Retail bookshop B2C and government based in Maynooth.

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Project based, Consulting and Coaching.

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● Brand development of Retail shop
● Created a new brand visual identity system
● Retail shop layout, external & internal window sign display, shop layout point of sale and retail bags
● Visual identity material for digital and print channels
● Brand guidelines
● Stationary system
● Brochure brand style guide

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Challenges we faced – A few weeks’ deadline to have the brand message both internally and external through signage to portray the brand values. We wanted to incorporate a book into the visual identity system with a minimal feel. Logo identity, brochure brand styleguide, point of sale and all shop fronts outside and inside.
Solution - Involve the owner through the process, regular visits to premise and to understand the client. Timeline - 3 months

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