Novum

Brand Development

BrandYou Creative agency, an award winning digital marketing and branding agency Westport, partnered with Novum to improve its brand visibility. We delivered a distinctive logo, consistent visual elements, and compelling messaging, making us the best service provider of brand identity for technology Ireland.

Client – For over 60 years, Novum has been redefining refrigeration technology for leading retailers of frozen food across the globe. They have a rich and enviable “Trophy Board” of industry-changing innovations, advances, and technologies to our name.

Their award-winning LEAP™ Technology, developed with customer collaboration at the Novum Refrigeration Labs in Dublin, accelerates future-proofing and global growth of frozen food retail. Novum is busy bringing its disruptive technology to the retail industry which has the power to change the face of the industry forever.

Our Process

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Consulted on the product names and developed a strategy for all naming processes, which led to the creation of a brand name for the technology of an emission-free manufactured freezer system called Leap. We then created a name with the team and professional trademark lawyer firm.

We developed the name using the brand and technology, and created Novum Leap and the tagline “Preserve and Conserve For The Future”. The client was very impressed, which led to the contract awarding to build an extension of the brand, presentations, guidelines, symbols, vehicle branding, brochures, and websites.

We also laid out a plan and strategy for their website design and development, including their existing services. We provided the client with three design mock-ups and layouts from which they chose the one which fit the brand identity.

What We Delivered

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