As well as external linking, the internal one is essential for search engine optimisation purposes.
It is important create shortcuts within your copy that lead to different sections of the website. It gives user possibility to easily navigate between subjects that he or she is interested in. The good practise is to focus your links on the keywords or the key phrases to enable search engine to recognise pages from few locations on your website. BrandYou.ie often uses this practise to enhance website’s functionality and give it asearch engine optimisation boost.