In the jungle we call the Internet we are always striving to stand out from the crowd and inventing new ways to market our business and attracting customers to our website.
The question is what path or paths to follow to achieve our goal of attracting our customers attention. One way is to follow what the experts do rather than chasing untried methods. If it ain’t broke don’t fix it and try not to reinvent the wheel so do some research into leaders in your field.
One tried and tested method is that if you offer something for free the customer will be willing to consider buying something off you. This is known as the ‘reciprocity principle’ where your potential customer feels obligated to purchase from you having received something for nothing. This could apply to a specialist cheese shop offering free tasting samples.
Blogging is an important step in driving traffic to your business, many major businesses have grown from this medium. https://blog.hubstaff.com/best-business-blogs/ This a site well worth visiting which shows just how top companies use blogs to connect with their target audience. Posting informative content and engaging with your customers drives them to your website. Sharing your content to all social media platforms could not be easier, link your blog to your platforms and with one press of a button they will be shared. A call to action is essential and will guide your audience back to your website. Postings should be engaging and entertaining to maximize your customers attention.
If your not practicing content marketing you are letting potential traffic slip the net. If you want to engage with visitors and turn them into paying customers, content marketing is a must especially when it comes to search rankings. It has now become one of the major drivers of Search Engine Optimization. Shared information through social media for instance YouTube can now go viral and has the potential of putting your business on a different level, this is why content marketing is so important in driving your customers to your website.
Social Media Marketing
Social Media is now perceived as the most powerful way to market your business. 57% of people talk on social media rather than face to face and this is now the fastest way of expanding businesses and offers a fast to market to solution to sell your products to a worldwide customer base. Social Media as suggested by the title is built on trust and relationships which take time to develop. As long as you persevere you can gain access to a massive number of customers who will be put in front of your products resulting in increased sales. An excellent method to attract customer attention.
Video Marketing + Still images
Visual marketing is becoming more attractive and appealing when attracting customers to your website. Not only will it help sales but also it is a useful training tool for people who is inline with your business. You Tube and Vimeo are the two most popular mediums and will show you as an authority in your field driving more customers to your website.
Again it’s about building trust so if you post consistently and build an engaging audience your business should thrive. Hopefully new leads will follow and sales will follow with the right platforms in place in your Social Media Marketing Plan, ultimately attracting your customers’ attention.
There are millions of pictures posted each day on Instagram and Facebook which are instantly viewed by a worldwide audience so it makes sense to use these platforms to promote your business and attract customers to your web site. They must be relevant and true to your brand. As with these two examples they are memorable and engaging. Very powerful with a strong message.