Is your brand Millennial friendly Here are 6 ways to find out
No more beating the air: Targeting your market right With the current economic climate having a well structured target market is more important than ever. It is not possible to target everyone however small businesses can be effective by targeting specialized...
Is emoji marketing right for your brand?
Is emoji marketing right for your brand? Emoji is a Japanese word meaning a small digital image or icon used to express an idea or emotion in electronic communication. Made up fo two words, Em – picture. Moji – character. With 92% of people who are...
How to make the internet work for you
How to make the internet work for you Expectations of quick and reliable communication is key in today’s fast evolving business world. So it’s almost unthinkable, whilst starting a business or indeed if you already have a business not to be connected to the internet....
How to Create a Brand Identity that stands out
How to Create a Brand Identity that stands out Brand identity is a way of being unique and standing out from your competitors. It also influences your customers experiences on every platform throughout your marketing strategy. It effects how they view your industry,...