How to Create a Brand Book and Guidelines

How to Create a Brand Book and Guidelines

When it comes to branding consistency is everything. In branding, a brand book helps a company to attain consistency as it is an essential part of branding. A brand book consists of guidelines and alignments, a fundamental document that a company need to have done....
How to change your brand strategy

How to change your brand strategy

In a crisis situation is a subject to rapid changes and companies need a proactive plan to adjust and adapt how they can lead their teams, communicate with their clients and manage their brands.  Customers get to know about a brand through the help of marketing hence...

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