How to choose a strong brand name for your business

How to choose a strong brand name for your business

Know your customers Pick names that are universally understandable Phonetic symbolism matters Choosing a brand name for your business can be a tricky exercise as it’s the most important decision to be made in order to make your business memorable and attractive. Think...
How internet branding can improve your business

How internet branding can improve your business

Brand Story Identifying the customer base Brand awareness Building a dialogue with customers Value proposition Driving sales Whatever business is out there they all have a story to tell, whether it is how they came about , why they decided to start the business or...
What are your Brand’s Personality Traits

What are your Brand’s Personality Traits

Brand’s Personality Traits There are five main personality traits which are : Openness to experience Conscientiousness Extra versatile Agreeableness Neuroticism Brand Equivalents : Sincerity Excitement Competence Sophistication Ruggedness Types of Personality Do you...

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