Can your brand adapt to the new buying process?
Brands fit into many types of businesses, some have been around for many years and are quite traditional in so much that they operate from bricks and mortar buildings or possibly from a small high street premises. It is hard for these businesses to compete with the big corporations as they simply don’t have the budgets to do so.
Every business and brand should therefore adapt to the growing need of digital marketing. It offers many opportunities to move forward with your business, also your target audience will benefit from an online presence.
As previously pointed out that small businesses find it hard to compete with corporations, however, smaller businesses can leave their mark online, as online marketing embraces a large array of marketing strategies which can be a perfect fit for small business owners.
58% local people use Google every month to find a reputable business so it acts as a way of engaging with your target audience and allowing your business to inform your consumers about your latest products and promotions.
The traditional way of shopping is still alive and there is an ongoing debate whether the consumer wants to handle the goods or buy online without the bother of leaving the house.
Has your brand adapted to this new process? Many brands do both. Clothing companies and electrical brands operate this way very successfully. But is it wise to buy a car online, either way its best to view it and have a test drive.
New technology dictates how you buy and it’s instant so your purchases are impulsive and probably unnecessary. If this is the case this could damage your brands reputation .
On the other hand online shopping can be very convenient if you are running a business and getting your supplies online.
Understanding the New Buying Process
Through social media platforms and the internet buyers are 70% through the buying decision process before they connect with the sale teams. Your marketing strategy should provide and understand what the consumers value and then deliver the information to them in a clear and informative way. When this information marries up with their expectations you can create more influence and increase your sales.
At this stage the consumers are eager to learn more details about your products and services. It is the businesses responsibility to show the consumer through the interest stage by giving them engaging copy on your product. This could be channeled through your website, blog posts, instructional videos or newsletters.
A prime example of this is Apple, where they orchestrate a well produced memorable presentation. Yes its a bit technical but visually it becomes a story that we buy into. Apple creates great interest through clever innovation Apple consumers are very loyal. They trust what they are presented with which drives sales and brand loyalty.
Can your brand adapt to this fast moving world of technology which is changing the way we buy our goods, or is it enough to stick to the traditional ways? ask The House of Fraser.
Brand You Creative
Creator – Lee Kavanagh on Sep 10, 2018