2022 Branding Trends You Should Know About
Everything in marketing is constantly changing. After all, we are in the business of trends, technologies, and an ever-evolving market. There are always new ways to connect with your brand’s target audience and maintain brand relevance. In this article, we will...
Brand Storytelling: A Way of Connecting With Your Audience
The definition of brand storytelling is using narrative techniques to engage with an audience and shape a brand’s identity beyond traditional marketing approaches. Brand storytelling gives businesses a valuable opportunity to connect with customers and promote...
The 5 common struggles in Branding
The 5 common struggles in Branding In today’s world, the market has reached it brim with similar generic products all around. This has led to even more need of branding in business. People buy products from brands they feel more connected to. This connection is...
Improving your brand strategy – be an active listener in the workplace
In today’s rampant challenging workplace, communication is a crucial skill. Communication requires to occur at all levels i.e. departments, staff, teams and clients. But often a neglected skill of communication is listening, an innate part of everything we do....
Award winning branding agency – how to come up with a brand name
Choosing the perfect brand is exciting and an essential element while starting a business along with it being hard. Building a brand and developing a brand identity takes time and involves more than just a slogan or logo. The essence of a good brand name is to observe...