The Power of Branding & Handling Change
‘Your brand is what other people say about you when your not in the room’ ( Jeff Bezos. CEO and founder of Amazon ) You cannot measure the importance and power of branding too highly when it comes to your marketing strategy. Branding is the total of the...
King Kong Content to attract Your Customers Attention
In the jungle we call the Internet we are always striving to stand out from the crowd and inventing new ways to market our business and attracting customers to our website. The question is what path or paths to follow to achieve our goal of attracting our customers...
How does your Branding Strategy represent you
Ask yourself, what is your market? Are you being represented in that market by a strong branding strategy, if not why not. ‘A Brand is no longer what we tell the customer it is – it is what consumers tell each other it is’ Scott Cook Your brand is not just your...