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5 Essential Steps to Decrease Your Website’s Bounce Rate

Google Analytics describes ‘bounce rate’ as the percentage of single-page visits. If you own a website, one of your primary goals is to decrease your site’s bounce rate. A high bounce rate is a sign that your website layout, content, marketing funnel, and even your search engine optimization Ireland have failed.


In this post, you’re going to learn some simple yet effective tips on how you can decrease your website’s bounce rate.

1. Generate the right kind of traffic

You have to make sure you are driving the right kind of traffic to your site. Otherwise, nothing you will do will make you succeed. You’ve got to understand that when you drive visitors that aren’t interested in what you have to offer, they will automatically bounce off. The most important part of your search engine optimization Kilkenny is to use the right keywords that will get your target audience.

2. Make sure your site is mobile responsive

According to surveys, around 18 percent of site visitors are using mobile devices. Without a mobile friendly website, you will have all those prospective site visitors bounce off immediately.

3. Make your content easily accessible and readable

When your target visitors come to your site but are not able to easily find the content they need, they will bounce off. Considering the huge amount of information available on the internet, you cannot expect internet users to waste time on your site looking for the information they want. Thus, you have to make sure that your content is readily available and readable.

4. Check your loading speed

The loading speed of a website plays a huge role in its bounce rate. Any SEO agency Kilkenny would advise that you make sure it does not take more than 10 seconds for your webpage to load. Moreover, poor loading speed can also have a negative effect on your search engine rankings.

5. Have external links open in new windows

If your web content contains external links, make sure they open in new windows. This is basic concept and all SEO consultants Dublin would remind site owners of this, but many still take it for granted. When your site visitors are redirected to a new page, they are not likely to go back to your main page, and this makes them a bounce already.

Conclusion

Indeed, there are many things that need to be considered for your website to have a lower bounce rate. It is important that you regularly check every aspect of your website to make sure nothing is causing your visitors to bounce off. But with the help of an expert SEO consultant Dublin like Brand You, a high bounce rate should not be a huge problem for you.