Search Engine Optimisation & Internet Marketing
The most important part of a website is SEO (Search Engine Optimisation), meaning the number of hits your website receives daily, monthly and yearly.
As well as assisting companies with all aspects of Web Design and development, Ecommerce and Content Management Systems, we provide competitive positioning of your website in search engines.
In the initial stages, it is very important to carry out some Industry and Keyword research. The Keyword tool provided by Google offers you the data needed to see what phrases and words people are typing that are relevant to your product or service.
These Search Engine Optimisation tools will enable you to build your website around what your target market needs right now. You can also develop your existing website by changing your text and tags.
Search Engine Optimization is vital to ensure your webpage is being viewed by potential customers. By using vital keywords we will manage your website, keep bounce rates low and ensure your website and content are adapted to your specific business.
We have packages to suit all business sizes and budgets!
Why not contact the best seo company in Ireland today for best packages?
We will also set out and develop a number of online marketing solutions such as:
- Done deal
- Buy and sell
- Social Media
- And various other marketing and advertising tools
Why get SEO strategy?
A digital strategy is essential before embarking upon any online marketing activity.
A strategy helps you to identify and formalize who your customers are, what you want to say to them (and, more importantly, what they want to hear from you), how you intend to do it, how you are going to measure the effectiveness of your marketing, and where you go next.
Without a digital strategy you have no direction – and you run the risk of spending your budget without the means of showing any return on your investment.
More reasons to have a Digital Strategy:
Staying in Control
A strategy puts you in charge of your digital project. From the first scoping session you’ll have the tools to make sure that your agency is working with your goals in mind.
Getting to Know Your Customers
Digital is measureable. Your strategy will address how you’ll measure the success of your digital marketing and what it will tell you about your customers.
Saving Money and Time
Simple. You save time and money. If you don’t have a strategy, you will be guessing, moving this way and that way. Having a clear strategy will allow you to plan. You know what they say, “fail to plan and you plan to fail”. We help you choose the best options based on your business goals, target demographics, budgets, most appropriate platforms to use, etc. We’ll also review what is working for others within your industry and external to it, to take the best strategies and adopt them into your campaign. All of this and more will be covered in the strategy.
Why have an SEO Strategy?
SEO entails that if you make a mistake by clumsiness, then you can pay for it forever. Best Practice Strategies are therefore extremely important.
Saving Money and Time
You also save time and money. If you don’t have a strategy, you can waste time and money, fairly easily.
Examples that prove to be most informative:
Example 1- SEO keywords not aligned with the business.
A B2C E-Commerce Sites wants to increase their sales online. They know they need to have some SEO to boost their traffic and sales. They decide to go with the cheapest operator they can find. He promises them ‘results’. The SEO operator has no idea of business strategy so choose keywords that are low margin. He might indeed be a good SEO, but he has no strategy, or worst, a wrong one.
Outcome? The results show that while there has been a spike in traffic the sales are low margin, therefore the ROI has been negative, meaning the SEO has been a waste of time, energy and money.
Example 2 – No strategy means no feasibility study and no awareness.
A B2B business wants to sell insurance online. They want SEO but decide against the Strategy and Audit, instead they want to start, and they want to start ‘now’. The Top Agency they hired started the campaign, which is based on the client’s wishes, minus any research. After 6 months the agency fails to deliver the keyword rankings due to the clients low budget.. The client was unaware of the market. They didn’t want the Strategy (which would have resulted in a feasibility study)
Outcome? The client does not get the desired ROI on the project and has wasted time, energy and money,
What’s the Solution?
An SEO Strategy (and for pre-existing websites an Audit too). The better prepared you are the better you can plan. We have seen plenty of clients lose money by going to agencies that cut corners, or who are, worse, unaware of the steps for an effective campaign. Further, some clients want to save money, so they opt to not have a strategy. The campaigns are comparatively weaker, and in some cases spectacularly fail.
An SEO/ Digital strategy is a fundamental part of any campaign.
What do you get in a SEO strategy?
- to help ascertain strength of competitor (saves us time/money if we pick
- to see if we can compete on keywords (save us time/money)
- to see if we can use adopt of their strategies (saves us time/money)
- backlink analysis of selected competitors
- Analysis into why they are they ranking
Keywords Aligned with Your Business Goals
- Research based on your business goals
- Research based on your budgets
- Strategies based on your goals and budgets
- Essential so you can limit spending money on low return keywords and choosing the most profitable keywords in relation to wider business goals
Off Page Strategy
- Define a fully Google compliant Off page Strategy based on your chosen business goals/ keywords.
- Includes an insight into methodology and some help with terminology too.
- Gives you a choice of options based on your budget and timeline.