Online Marketing – how to use it effectively in business
Your online marketing strategy should have onsite SEO, offsite SEO, blogs, newsletters, and social media. These need to be used correctly and consistently. If it is not consistent then your brand is not consistent. When you maintain a reliable online presence, consumers know where you are, what you are doing and hence when they are in the market to buy that particular product or service they will come to you. The best way to achieve this is to update your clients on what is happening in real time in your company. Sometimes we hit obstacles and it is really good to document those obstacles or that issue we encountered and how we overcame it, and resolved it. That shows your core service and what you are really about. People will learn to appreciate that. In terms of online marketing, it is important to sit down and develop an online strategy over the course of 12/24 months. Stick to that online marketing technique. The main strategy should remain consistent and it is important to use the main tools effectively. For example; design a monthly Newsletter, start gathering your emails. This is all part of our ‘How to Increase your sales’ service and it can be carried out in a number of ways. We can do the work for you or we can coach you and give you the tools to go and do it yourself. The main key to online marketing is that it remains consistent. Many people start something and after 2 or 3 weeks or a few months they give up. Review what working, see is if you have a concept or an idea you would like to try out and put focus into the one that is working. We have a blog on our site and we are using face book effectively. we came up with a way that you can get paid to advertise and this is a simple tip for other people. Use what you have got effectively and get paid to advertise. Perhaps you could organise a special promotion. We have had a couple of auctions through our blog and then posted them to Face book. Here is a simple and successful online marketing technique we used with a particular client. Let us say you have a product which cost my client 70 euros and we started the auction at 70 euros. He got a first bid of 90 euros and a second bid of 95 euros. Basically he sold the product on and made a small profit. Moreover, he reached new customers who had never used that outlet before which is effective. So, he is using online marketing to advertise his business. He is not giving the product away. He is actually selling it at a lower margin, hence a new and happy customer has come on board and obviously will tell their friends and will be looking out for more auctions that we do in the future. It is a very effective way to expand your client base, and market your business online. These were just a few tips on online marketing.
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